Stand Up for Clean Water! March 22 is World Water Day #FilterForGood

filter for change

I don’t know how much time you spend thinking about water – how lucky we are to have clean water in our homes, how much of it we waste, how much we take it for granted – I contemplate it on a fairly regular basis. 

Did you know that a toilet can use between 1 – 7 gallons of clean water PER FLUSH? That’s 5 two litre pop bottles full of water! FOR EACH FLUSH! FIVE TWO-LITRE BOTTLES OF CLEAN WATER TO CLEAN UP YOUR PEE! 

World Water Day

Furthermore, did you know that 1.8 BILLION people around the world take their water from a source contaminated with feces, putting them at risk of contracting cholera, dysentery, typhoid and polio

Think about that for a minute. We’re literally flushing gallons of clean water down the toilet while so many others are forced to basically drink polluted toilet water. 

Brita Canada has partnered with ME to WE on a sustainable change initiative that supports a borehole in Irkaat, Kenya that provides the community of more than 1,800 with access to clean water. 

World Water Day #FilterForChange

This partnership was launched in 2016 with Brita’s specially marked filters & pitchers, and this month, Brita is expanding with a limited edition statement bottle. 

Brita Canada's Filter for Good

Every purchase of a Brita ME to WE statement bottle (or specially marked product) will provide a year’s supply of clean water to a person in Kenya. Now THAT’s shopping for change. 

Brita filtered water bottle

And, just so you know that this isn’t just a big money-grab, each bottle has a unique Track Your Impact code so you can see where and how your purchase has made an impact. <— very cool.

So besides the fact that this water bottle is LIFE CHANGING for someone in Kenya, it’s pretty great for the person actually using it! Inside is a carbon filter which is used to reduce particulates and the taste and odor of chlorine from your tap water. It’s BPA free and dishwasher safe (because who in their right mind washes dishes by hand?), and ONE bottle can replace up to 300 plastic water bottles!

You can grab this water bottle for a limited time at Wal-Mart, Real Canadian Super Store, Real Atlantic Super Store, Loblaws, and Zehrs.  

Disclaimer: We were provided with this awesome water bottle and payment in exchange for promotion of this fantastic initiative, but, as always, thoughts and opinions are our own. I’m so pleased to be able to participate in a campaign that has such a huge impact!

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Jenn vanOosten

I live in Hamilton, Ontario, and love my city. I'm a Netflixer, choral music geek, bookworm, inventor of recipes (I take Artistic Licence on EVERYTHING that I make), wife of one, mother of two, and owner of a neurotic Schnauzer. I respect people who respect others. I love good food that's well done, but my favourite lunch is KD & hotdogs. With ketchup. I'm addicted to Clearance Shopping. I will ALWAYS get the product that I want at the price that I want, eventually.

2 comments

  1. My editor, Nina Munteanu, is a limnologist. She has a fascinating book “Water Is” that released last year. You should give it a look!

  2. What a cool initiative! I’ll keep my eye open for these bottles. Thanks for sharing, Jenn!

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